Sports Media Training

In this age of 24 hour sports news, top-level athletes, coaches and administrators cannot escape the glare of the media spotlight – nowadays we’re as interested in sport off the field as on it.

With over 20 years of experience in sports journalism, Alfi Media specialise in sports media training. Our courses help you understand what the media is looking for and why; alert you to the potential pitfalls and show you the opportunities and benefits a positive media profile can bring to you, your sponsors and your sport.

Alfi Media training courses are designed to suit your needs, schedule and budget – we can come to you, arrange a venue or work with you in our TV and radio studios.

Alfi Sports Media Training Content:

• The Spotlight – getting used to camera/lights/action!
• The Sports Media – how it works and what it wants from you
• The Interview – feature or news, doorstep or press conference
• The Questions – friendly or hostile: how to prepare for them
• The Powerful Interviewee – style, delivery & use of body language
• The PR Potential – how to enhance your profile and that of your sport
Alfi Media have trained top athletes across a range of sports, from football, cricket and rugby to judo and ladies golf, including athletes on Sir Clive Woodward’s Elite Performance Programme for the BOA.